Dec 14, 20233 min readAvoid writing this type of email newsletter (do this instead)You have an email list. You want to send a newsletter. Maybe you already do. It seems like the right thing to do for your marketing....
Dec 6, 20234 min read3 secrets to writing better B2B ebooks (plus an extra secret)In my past life, before being a full-time content strategist, I was a CMO at a credit union and a VP of Marketing at an investing...
Nov 1, 20231 min readThe best content is CoNsiStEntLy differentTesla -- the car company. Wes Anderson -- the filmmaker. Seth Godin -- the marketing guru. We'll see that all three have one thing in...
