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B2B FinTech Ebook

Client

Industry

Bits of Stock

Credit Unions & Community Banks

Content

Ebook

Challenge

Bits of Stock needed an engaging piece of content to show the value of offering a fractional stock investing product to community banks and credit unions.

Bits of Stock Ebook

Solution

I tapped into my experience as a former credit union executive, along with research on the fractional stock investing market, to write a piece designed to deliver value to credit union and community banking decision-makers. The ebook positions Bits of Stock as a partner that credit unions and community banks can trust to help them acquire and retain members and customers.

The ebook included:

  • Stories to humanize the message

  • Competitive analysis to show how the audience is losing market share to digital banks

  • Business benefits to show the value of offering a fractional stock rewards checking account

  • Product information to educate the market on the Bits of Stock solution

  • A strategic planning tool to empower executives and their teams

Featured Writing

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