B2B FinTech Ebook
Client
Industry
Bits of Stock
Credit Unions & Community Banks
Content
Ebook
Challenge
Bits of Stock needed an engaging piece of content to show the value of offering a fractional stock investing product to community banks and credit unions.
Solution
I tapped into my experience as a former credit union executive, along with research on the fractional stock investing market, to write a piece designed to deliver value to credit union and community banking decision-makers. The ebook positions Bits of Stock as a partner that credit unions and community banks can trust to help them acquire and retain members and customers.
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The ebook included:
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Stories to humanize the message
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Competitive analysis to show how the audience is losing market share to digital banks
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Business benefits to show the value of offering a fractional stock rewards checking account
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Product information to educate the market on the Bits of Stock solution
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A strategic planning tool to empower executives and their teams